Strategic Definition | Haichen Organic's exhibition hall and factory are completely renewed! Interpreting the charm of customization and highlighting the brand value
Haichen Organic focuses on the brand core of "customized good food, organic power", takes advantage of the unique organic ecological environment of the world's golden agricultural and pastoral belt at 41° north latitude, and relies on the "OCM green ecological customization service system". Through green, high-quality, and full-category pet food research and development and production services, it strives to fulfill the value commitment of "a trusted global pet health food provider".
Previously, with the landing and production of Haichen Organic Phase III factory, the brand upgrade of Haichen Organic exhibition hall and office building was officially launched. After several months of polishing, Haichen Organic exhibition hall and office building are fully renewed, welcoming the visits of relevant departments and brand customers with a brand new look. This is not only a further optimization of Haichen Organic's brand display, but also a deep reshaping of brand value, indicating that Haichen Organic is welcoming the arrival of the era of strong customization and high quality in the pet food industry with a new and uplifting attitude.
01 Exhibition hall upgrade, interpreting the charm of customization
The Haichen exhibition hall consists of two dimensions and five sections. On the one hand, starting from "customized nutrition research and development, customized raw material ecology, customized process quality, 3S+ full-link platform service", it comprehensively explains the service advantages of Haichen Organic OCM green ecological customization. On the other hand, based on the leading perspective of the "double organic pet food factory", it presents the implementation details of the organic standards and deeply analyzes the source of the "organic power" of Haichen products.
The exhibition hall is connected to the production workshop. Visitors can directly observe the actual production situation in the workshop through the glass. While helping customers understand the pet food production process, it also more intuitively shows Haichen Organic's profound heritage and outstanding innovation capabilities in clean, intelligent and high-quality production.
02 Renewal of the factory area highlights brand value
In addition to the exhibition hall, the corresponding areas of the Haichen Organic Factory and office building have also been renovated and upgraded. The honor wall and corporate culture display board in the office building fully demonstrate the cultural confidence of Haichen Organic. The factory building number and building body characters add a unified visual identification symbol to the factory, creating a brand perception of "green, quality, and research".
Since landing in the Harqin Left Wing Mongolian Autonomous County in 2015, Haichen Organic has been based on local natural resources and committed to transforming "green waters and green mountains" into "green economic development". At present, it has obtained many honors such as Liaoning Provincial Enterprise Technology Center, Liaoning Provincial Gazelle Enterprise, Liaoning Provincial Digital Workshop, Liaoning Provincial 5G Fully Connected Factory Pilot Demonstration Project, etc. While achieving rapid development of the enterprise, the concept of "Charming Kazuo, Ecological Haichen" will also be widely spread.
In the future, Haichen Organic will continue to uphold the brand core of "Customized Good Food, Organic Power", enhance its brand influence through global exhibitions, factory construction, online promotion, etc., and work with more pet brands that yearn for green, healthy and customized pets to build a healthy life for people and pets, and continue to write a glorious chapter in the pet food industry!