Custom Solutions for Organic Pet Nutrition | Tailored Dog and Cat Food Formulas

Customized Nutrition Development

Customized Ecological Materials

Customized Product Quality

【3s⁺】Full-Chain Platform Services

Customized Nutrition Development

Haichen Organic Global Think Tank

Industry-University-Research-Enterprise Cooperation

Haichen Organic has worked closely with experts and expert groups such as the Specialty Products Research Institute of the Chinese Academy of Agricultural Sciences and the College of Animal Science and Medicine of Shenyang Agricultural University, and has deeply linked industry, academia, research and enterprises. It has conducted a number of studies on the evaluation of pet food-borne allergy effects and immunity effects, applied for patents and published papers, and has 6 invention patents and 29 new patents.

Industry-leading scientific research laboratory

The pet nutrition research and development system integrates three industry-leading scientific and innovative research laboratories: "Pet Nutrition and Health Laboratory", "Pet Life Simulation Experience Laboratory" and "Pet Food Engineering Laboratory". It systematically and scientifically studies pet food nutrition, animal physiology, and pet food characteristics to ensure the development of high-quality pet food.

Three major data evaluation centers

The company has three major data centers: "Professional Technology Innovation Center, Supply Chain Center, and Companion Animal Experience Center". Through "functional nutrition research and development, test data verification, and animal feeding verification", it has built a complete pet food nutrition verification closed loop and continuously promoted the innovative development of pet food.

Haichen Organic Pet Health UP System

Pet health is not just a single static indicator, but a comprehensive and balanced system. We believe that health is long-term sustainable vitality, not a single static indicator. Only emphasizing the nutritional supply of one aspect cannot achieve the comprehensive health of dogs, cats and pets.

Based on the 15-year pet nutrition and health database, Haichen Organic has devoted itself to the research of pet health system and refined it to form the Haichen Organic Pet Health UP System. Through the guidance of the eight health systems, it rationally combines the food nutrition of pets throughout their life cycle, making pet health more comprehensive, more balanced and more sustainable.

Pet Health UP System

Intestinal Digestive System
Skin Coat System
Neurocirculatory System
Sports Joint System
Reproductive Growth System
Body Endocrine System
Immune Defense System
Behavior of The Urinary System

Customized Ecological Materials

150km fresh raw material supply circle Global origin ecological raw material collection chain

The "150-kilometer fresh raw material supply circle" draws ecological raw materials from the golden agricultural and pastoral belt at 41° north latitude. To the east, it obtains grain resources from the Northeast, to the west, it gathers cattle and sheep from the Chifeng grassland, to the south, it draws fresh fisheries from the Bohai Bay, and to the north, it obtains poultry and egg resources from the Liaohe Plain. Within the supply radius of 150 kilometers, it can achieve 2-hour direct delivery of high-quality raw materials, providing fresh nutrition guarantee for pet food production.

"Haichen Global Origin Ecological Raw Material Collection Chain" collects global flavors. It is involved in five major countries, including the United States, New Zealand, Australia, the Netherlands, and Norway, and selects local specialty raw materials such as cranberries, black currants, fresh milk, rapeseed, and Antarctic krill. It cooperates with world-renowned human food-grade raw material suppliers such as Alltech, Kemin, and Tyson, giving the products strong raw material endorsement and excellent nutritional value.

213 tests, every product is safe

After the raw materials enter the factory and before the pet food leaves the factory, 213 dynamic tests are required throughout the process in terms of moisture, pigments, preservatives, veterinary drug residues, etc. to ensure the safety of the ingredients. We regularly cooperate with authoritative testing agencies such as SGS, Eurofins, PONY, and China Testing to conduct benchmarking tests and verifications to ensure the quality of our products.

Customized Product Quality

Organic green production, higher quality assurance

Organic is not just certification and endorsement, but also a standard system that runs through the entire production chain and all nodes. It is the common pursuit of Haichen Organic and the brand, and a systematic guarantee for higher product quality and higher brand value.

Haichen Organic starts from the four major links of green raw material selection, full production traceability, clean production process, and product benchmarking quality inspection, injecting high-quality natural core into pet food products. Use organic high standards to create ingenuity quality.

Selection of green raw materials

Choose raw materials without chemical pollution, and undergo 213 tests before entering the factory
Full production traceability

Record the addition of raw materials at every stage and intelligently trace the production process
Clean production process

Air one-way flow production workshop CIP online automatic cleaning system
Product benchmarking quality inspection

Linking with professional institutions to ensure the safety and stability of product indicators

Intelligent production system, more efficient and intelligent production

The company has 4 major management system certifications and 3 high-end certifications in the European and American markets. Through fully automatic and precise control of 100,000 tons of production capacity, it achieves stable, efficient and intelligent pet food production.

The production process is uniformly monitored and scheduled by a central computer, supplemented by real-time feedback of 204 process indicators and 303 monitoring indicators, and quality information is traceable to protect pet food safety; the introduction of innovative equipment such as CIP self-cleaning system, partitioned pre-drying, and HIP high-shear conditioning system comprehensively improves production efficiency and supports brand customers to promote sales growth. The production line is equipped with 5G facilities such as automated enzymatic hydrolysis, spray drying intelligent production line, and automated e-commerce logistics warehouse to meet the current market's higher pursuit of taste and nutritional form.

【3s⁺】Full-Chain Platform Services

Haichen Organic uses the OCM green ecological customized service system as a carrier, comprehensively integrates years of professional experience in pet food and advantageous resources in the pet industry, and provides full-link, all-round platform-based empowerment services to cooperative customers, helping customers create brand value with sustainable competitiveness and user satisfaction.

Demand R&D collaboration

Market analysis services, product customization services, physiological research and development services, nutritional research and development services, functional verification services

Production customization collaboration

Material procurement services, production and processing services, quality inspection and control services, logistics and distribution services, and full traceability services

Market follow-up coordination

Channel promotion services, brand communication services, professional training services, customer complaint assistance services, simulated experience services, nutrition upgrade services, product iteration services