On the occasion of March 15, 2025, the theme event of "Integrity Commitment of Product and Service Quality" held by the China Quality Inspection Association on the 315 International Consumer Rights Day was successfully held. During the event, Haichen Organic won the honorary title of "National Product and Service Quality Integrity Commitment Enterprise" for its excellent product quality and high-quality customer service. This honor is not only the recognition of Haichen Organic's product quality, honest operation and honest service by the China Quality Inspection Association, cooperative brands and consumer markets, but also spurs Haichen Organic to improve the quality of products and services with persistent beliefs and contribute to the good development of the pet food industry.

About China Quality Inspection Association

As a quality inspection industry organization under the supervision of the State Administration for Market Regulation, the China Quality Inspection Association has continued to hold the theme event of "Integrity Commitment of Product and Service Quality" in the 3.15 series of activities since 2000. After 25 years of development, this event has become one of the most influential 3.15 publicity activities in China, playing an important role in promoting enterprises to improve their quality integrity self-discipline and optimize the quality level of products and services. Previously, Haichen Organic has won many honors such as "National Product and Service Quality Integrity Demonstration Enterprise" and "National Pet Food Industry Quality Leading Enterprise" issued by the China Quality Inspection Association, and its products have won the title of "National Quality Inspection Stable Qualified Products" for three consecutive years.

01 Customized Nutrition Research and Development Achieves Excellent Nutrition

Haichen Organic brings together global think tanks and focuses on pet nutrition research and development to give sustainable core competitiveness to cooperative brands and production products. Since its establishment, Haichen has invested more than 80 million yuan in pet nutrition research and formula development, and has worked closely with government agencies such as the Specialty Products Research Institute of the Chinese Academy of Agricultural Sciences, the College of Animal Science and Medicine of Shenyang Agricultural University, and the Liangping District People's Government of Chongqing. The research and development results have been applied to more than a thousand pet food products.

While carrying out the linkage between industry, academia, research and enterprises, Haichen Organic also exclusively proposed the "Pet Health UP System" based on the 15-year pet nutrition and health database, starting from eight systems such as intestinal digestion and skin and fur, to reasonably guide the nutritional combination of pet food, and spread the concept of "sustainable health" to pet families around the world.

02 Customized process quality, organic high standard empowerment

Organic is not only an endorsement of the production scene, but also Haichen's comprehensive commitment to the production system. Haichen Organic takes the national standard organic and the US NOP organic standards as production principles, starting from production information traceability, clean production control, and institutional benchmarking testing, to achieve high-standard organic quality for each pet food.

The workshop adopts the internationally leading intelligent production control system to realize the automatic collection of production data and make product quality traceable; the production line is equipped with a CIP positioning cleaning system to effectively solve the problems of raw material contamination and bacterial contamination caused by the difficulty of disassembling and cleaning production equipment; the products are controlled and fed back by 204 process indicators and 303 monitoring indicators, and the test reports are issued by authoritative tests such as SGS, Eurofins, and Pony, with craftsmanship and perseverance to strictly control product quality.

In the future, Haichen Organic will continue to uphold the corporate philosophy of "integrity, self-confidence, and pursuit of excellence", actively assume the social responsibility of pet food research and development companies, and provide cooperative brands with better products and more thoughtful services through the implementation and upgrading of the OCM green ecological customization service system, and continue to move towards the vision of "a trusted global pet health food provider"!